“The service was great! But the food sucked.”
How do you respond?
“Well, service is the most important!”
Or
“Hey, you got your food right?”
Realtors, this is exactly what you tell your client when you set them up with your lender who offers them a shitty rate.
Nobody should have to pay $200-$500 more on their monthly mortgage payment because your preferred lender pays for part of your marketing. I understand relationships, but if your preferred lender is a retail lender, it’s time to upgrade.
There is no better feeling than being able to give a good recommendation, who matches your level of excellence.
So stop giving your clients Michelin-level service… while your lender slings them food court pizza.
— Blake | BridgePoint Mortgage Chandler | NMLS# 1365524
#ConfessionsOfAnIndependentBroker #MortgageBroker #LoanOfficer #BridgePoint
